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I worked with Increation as their Marketing Consultant from 2007 – 2009. There were 6 in the team at Increation and the Director of Increation was ambitious to see the company grow quickly. The first steps were to get Increation online. We undertook extensive research to see where Increation could sit in the market, and devised a solid digital and internal strategy to see Increation reach the high end market.

I had sole responsibility of the marketing budget and devised a plan which concentrated heavily on digital strategy. I managed 4 outside agencies who handled the SEO, Digital Marketing and Web Development. The marketing campaign required deep analysis to get it working to its full potential. By the end of year enquiries and sales had risen by 80% and 90% of enquiries were coming from online campaigns.

We had created a strong brand and the company had grown to 20 people. Repeat business was also top of our priorities and customer research and internal communications required attention to ensure referrals. I implemented a press and business development plan which resulted in long term partnerships with Architects and Interior Designers.

I was responsible for all the marketing collateral including brochures, sales packs, van livery, signage, email marketing and flyers. Increation are now a company of 40 people operating from a showroom in West London and workshop in East London.